Pay Per Click Advertising and PPC Marketing
Boost Traffic and Gain Exposure with Pay Per Click Advertising
Resell our PPC Services
Many companies are looking for ways to get in front of customers efficiently and effectively. You can improve search engine visibility and achieve immediate results with Protection Advertising’s PPC marketing services.
What Is PPC?
Paid search marketing, also known as PPC or par-per-click, is an in-demand marketing service used by companies of all sizes. It involves running ads on search engines like Google, Bing, and Yahoo. This type of advertising allows you to effectively reach people who are searching for your product or service. It puts your business at the top of their line of vision, so they know you have what they need.
PPC is a great lead and sales driver for your business. Search engines like Google are the first places people research products and services. When your ad displays at the top of their screen, they know your products and services are readily available.
Types of PPC Ads We Handle?
Protection Advertising can handle an array of PPC ads on many platforms. Our professionals are familiar with various types of pay per click advertising and will help you understand your best option according to your goals.
• Search Ads
• Display Ads
• Social Ads
• Facebook Ads
• LinkedIn Ads
• Remarketing Ads
• Google Shopping Ads
• In-Stream Ads (YouTube Ads)
• Local Service Ads
• Amazon PPC Ads
In most cases, your PPC marketing strategies should incorporate multiple platforms to best reach your target audience.
SPECIALTIES
Our PPC Credentials
Protection Advertising handles all aspects of PPC marketing, allowing you to focus on your organizational growth.
Custom Reporting
We can send monthly reporting directly to you. It will cover aspects of your performance in review as well as expectations going forward.
Custom Landing Pages
As Google becomes increasingly automated, it is crucial that you have landing pages that are unique to each campaign.
Call Tracking
Protection Advertising can set up call tracking for clients, allowing better insight into leads and showing value of ads.
White Label PPC Campaigns That Are Successful
It’s important to work with a PPC marketing agency that has experience with Google Ads as well as other platforms. Protection Advertising gets to know your needs and targets your audience to create a successful campaign.
Updated Account Structure
No matter if you’re new to Google ads or if your account has years of history, your account structure needs to be formatted for the latest algorithm updates. Protection Advertising will structure your PPC account to match the best practices for Google to ensure it generates profitable results.
Selecting the Right Paid Media
There are multiple types of pay per click ad types, including search ads, remarketing ads, local service ads, and programmatic media ads. You need to select the right PPC ads to meet your goals within your market. Protection advertising offers all of the experience and research necessary to set up the right ad campaigns that will produce the best ROI for your business.
Writing the Best Ad Copy
The right ad copy means the difference between getting a lead and a wasted spend. Protection Advertising will create ad copy and creative that works for your campaigns. We test ads on an ongoing basis to ensure they are driving results and capture a quality score for your campaigns.
Targeting Your Audience
One of the most powerful elements of Google Advertising is the ability to choose how, when, and to whom you serve ads. This enables you to deliver the right content to a targeted audience at the perfect time. Protection Advertising tests targeting parameters consistently to driver more leads at the lowest possible post per lead.
Boosting Conversion Rates
By measuring the number of leads driven by various ads within our campaigns, we can identify opportunities to convert more ad clicks into qualified leads. This may involve slight design changes or complete custom landing pages.
The End Results
Everything Protection Advertising does is measured carefully. This enables our experienced team to optimize ads based on the best possible data and provide you with a clear understanding of performance.
PROCESS
Our PPC Ads
Process
AUDIT
We begin by auditing existing advertising campaigns to review areas of opportunity.
RESEARCH & ANALYSIS
We research your market to better understand how to effectively use the best PPC and Google ads.
EXECUTE & MONITOR
We build new campaigns based on reliable research. Then, we monitor and optimize for the best performance.
FROM OUR FOUNDER
Why Partner With Us?
Simple Pricing
Protection Advertising offers a simple to understand two tier pricing structure. You have plenty of margin to make a healthy profit on top of our fee.
Account Assistance
We can offer support to you and your clients directly on calls so that you don’t have to worry about the difficult issues that arise when creating PPC ads.
Expert PPC Support
Protection Advertising is focused on more than just sales. We want to form positive relationships. You can trust us to provide the best PPC support possible with U.S. based Google ads experts. Your ads will be customized to your clients. We go the extra mile every time and never cut corners.
PPC Consulting Services
| Keyword Research | Google and Bing |
|---|---|
| Competitive Analysis | Google and Bing |
| Ad Copy Creation | Google and Bing |
| Campaign Optimization | Google and Bing |
| Custom Landing Page | Unbounce, Instapage |
| Conversion Tracking | Google Tag Manager |
| Remarketing | Google 360 and Xandr |
| Call Tracking | Callrail and Call Fire |
Getting the Best PPC Marketing for Your Brand
The digital landscape is constantly evolving. Nearly every company of any size is online, including entrepreneurs, eCommerce businesses, small companies, and franchises. It’s essential to find a marketing method that sets you apart and maximizes your conversion rates.
While there are many marketing opportunities, there are also significant challenges with PPC campaigns.
Major challenges that many companies face include:
• Increased competition
• Ad blockers
• Industry regulations
• Changes in audience demands
• High ad spending
• Confusing market standards
• Elusive customers
All types of PPC marketing have become a hurdle for many companies. However, that doesn’t mean you can’t overcome the challenges. When you collaborate with an experienced PPC agency like Protection Advertising, you get a team of professionals who understand the marketing landscape and can guide you through it.
SEO vs. PPC: Which Strategy Is Right for My Brand?
Search engine optimization (SEO) is effective at improving organic traffic, building brand awareness, and gaining the trust of customers. You can also establish your online credibility through SEO. However, SEO takes time. It can take months to see results.
Pay per click advertising is valuable in that it allows you to take control of your ad spend right away. You can get your brand in front of a targeted audience immediately. Laser-targeted visibility will speed up the results you see online.
Ideally, you should combine SEO and PPC to create an overarching successful marketing strategy. This will maximize your visibility and drive relevant traffic while delivering long term benefits.
Pay Per Click Advertising Is Right for You
Online studies indicate that more than 50% of consumers arrive at websites through PPC ads, and they are more likely to convert than those who come from an organic link. That’s because 75% of those people believe PPC ads make it easier to find the information they are seeking.
With a robust PPC ad campaign, you will have unprecedented conversion opportunities and instant visibility on digital marketing platforms.
Reach out to Protection Advertising to find out how we can get your PPC ads started today.
Get In Touch
Westerville, OH 43081
(614) 568 – 3462
